PepsiCo has ended its 11-year-old association with India’s limited over’s skipper MS Dhoni, who will no longer feature in the ads of the global cola brand.
Dhoni was associated with PepsiCo since 2005 and did some amazing campaigns such as ‘Oh Yes Abhi’ and ‘Change the Game’.
PepsiCo currently has another Indian cricket star, Virat Kohli in its ranks, apart from Bollywood superstars Ranbir Kapoor and Parineeti Chopra as brand ambassadors.
PepsiCo VP for beverages, Vipul Prakash, was quoted saying in a report from media as : “At PepsiCo, our focus in advertising and marketing is to make our products the hero and celebrate the hero. The idea will always play the most important role. If there’s a role for the celebrity that helps take forward the idea of celebrating our product, we’re more than happy to taking it further.”
According to reports, Kohli charges around Rs 2 crore a day versus Rs 1.5 crore by Dhoni and when it comes to annual contracts; Dhoni’s fee is Rs 8 crore.
Dhoni retired as the captain of the Test at the end of 2014. At the stage, he represented 18 brands. Now, the list is said to be less than 10 and is certainly a less distinguished one. Over the past 18 months, his association with Sony, Dabur, Amrapali and now, Pepsi have come to an end.