Swiss tennis maestro Roger Federer has been named by Forbes magazine, as the most valuable athlete in the world in terms of brands.
With a brand value of $36 million annually, the former World no.1 reigned supreme over other luminaries from the sports world such as basketball supremo LeBron James, sprint king Usain Bolt and football wizards Cristiano Ronaldo and Lionel Messi.
Among cricketers, Indian captain MS Dhoni is the only one to feature in the list among top 10, making a cool $11m per year from endorsements.
Here is the top 10 players list:
1.) Roger Federer (tennis) – $36 million
2.) Lebron James (basketball) – $34 million
3.) Phil Mickelson (golf) – $28 million
4.) Usain Bolt (athletics) – $25 million
5.) Tiger Woods (golf) – $23 million
6.) Cristiano Ronaldo (football) – $19 million
7.) Kevin Durant (basketball) – $16 million
8.) Lionel Messi (football) – $15 million
9.) Rory McIlroy (golf) – $13 million
10.) Mahendra Singh Dhoni (cricket) – $11 million