Team India’s captain Virat Kohli is currently one of the most marketable athletes in the world and his net worth says a lot about his high value.
Kohli signed a deal with Puma earlier this year for USD 110 million after which he has become the first Indian sportsperson to sign a deal which is over Rs. 100 crore with one brand.
“Well the Puma deal happened alongside MRF deal and my brand value should be somewhere in the region of USD 120 million. But these are just numbers for me and this is something that my management informs me about,” Kohli was quoted saying saying by News18.
“It is not something that I strive for. It is just a by-product of something that I do in my professional career and the focus always remains that. But yes, these things are an important facet of your life as well and I have a strong management team who are doing a good job,” said the star batsman.
Kohli has also revealed the fact that he does not sign a deal blindly and the brand should be appealing to him in the first place.
“I am part of every deal and no deal is blindly signed. And my management also doesn’t bring anything to the table that doesn’t connect to me. But still, it is subject to something that I like or not. A brand may be very big but the campaign that they are willing to do or the creative freedom might not be there,” said Kohli.
“When I started my fitness turnaround it was more of a lifestyle thing initially but now I think that it has become so important to the sport and everybody is taking up it in such a big way that it has become a part of my thinking pattern. So if something goes away from that, I would not want to be part of that.”
“Few brands that I have endorsed in the past, now I feel that I don’t connect well with them anymore. If I don’t consume those things then I won’t want to promote it for others to consume just because I am getting money out of it. If I am endorsing a brand I would want to do it in the right way,” Kohli concluded.