Former Indian skipper MS Dhoni has landed himself in trouble for endorsing two fitness brands at the same time. The complaint claims that when Dhoni had an exclusive contract with fitness chain Sportsfit, he cannot have an endorsement with Fit7.
The Delhi High Court has recently issued a notice to Dhoni on a petition seeking to restrain him from endorsing Fit7, a gym and fitness chain, on the ground that he already has an exclusive endorsement agreement with Sportsfit World Private Limited (SWPL).
The high court has also sought a response from SWPL, its directors, and Fit7 World Private Limited and posted the case for further hearing on September 13.
Vikas Arora who has a 33% stakes in SWPL, has said in his appeal that the directors don’t want to go against Dhoni even though Indian wicket-keeper has gone against their endorsement contract.
Arora appeal said as per the quotes in Hindustan Times, “The breach of the agreement committed by respondent no. 1 (Dhoni) will cause great prejudice to respondent no. 4 (SWPL) and prevent it from optimally utilizing the benefits thereunder”.
Sanjay Pandey one of the Director of SWPL told the newspaper, “Arora has filed a frivolous petition which is totally baseless and even the maintainability of the petition has been questioned by the High Court”.
Pandey further added that the petition made is to harm the name of Dhoni as he further added, “A pressure tactic to blackmail and to unnecessary drag and malign the name of Mahendra Singh Dhoni into an unnecessary controversy”.
“Pressurize the company from withdrawing its complaints and claims made against Vikas Arora and his accomplices for various breaches, defaults and illegalities committed by them in the past,” Pandey said.
Pandey further added the allegations are baseless, “In fact, the present management is trying to undo the huge financial losses caused to the company by Vikas Arora and his accomplices who have swindled large sums of money running into several crores from the company. All the allegations are unfounded, baseless and frivolous and have only been made to harass the present management of the company”.