Virat Kohli turns down multi-crore deal and the reason will surely make you respect him

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Team India’s captain Virat Kohli‘s fitness standards are unmatched. The 28-year-old’s fat to fit story post IPL 2012 has been well documented.

And he recently gave another example of his strong principles by rejecting a multi-crore soft drink deal, confessing that aerated drinks find no mention in his diet, and he would not endorse something that he himself doesn’t consume.

The Delhi batsman said that he did not want to endorse brands just for the sake of money.

“When I started my fitness turnaround, it was more of a lifestyle thing initially. If something goes away from that, I would not want to be a part of that or be promoting that,” Kohli had quoted to CNN-IBN.

“If I myself won’t consume such things, I won’t urge others to consume it just because I’m getting money out of it,” he had added.

Apart from the soft-drink brand deal, Kohli has endorsed several companies, including MRF Tyres, Boost, Puma sports gear, Audi among few others. He also has his own line of clothing (Wrogn) and fitness centres (Chisel).


Kohli’s official value is marked at over $100 million, which is second in India after Bollywood star Shah Rukh Khan.

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CATEGORY: Featured, India, News, Players, Teams, Virat Kohli

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