The FMCG division of the RP-Sanjiv Goenka Group, Guiltfree Industries Limited, has announced Indian captain Virat Kohli as their health ambassador for Too Yumm!.
Being a sportsperson, Virat has always been a strong believer in eating right and staying fit. The announcement has been made through a national campaign with the tagline “Eat Lot, Fikar Not!”. Both the brand and Virat Kohli believe and share the same philosophy of propagating a healthy lifestyle.
The campaign went live on Friday with a TVC that features Virat Kohli binging on Too Yumm! at different situations, all the time, with people around him wondering how he always manages to ‘Look Too Yumm!’.
In the commercial, Virat explains that these products are really healthy and really binge-worthy so everyone can “Eat Lot, Fikar Not!”.
Here’s the video of the Too Yumm! commercial featuring Virat Kohli: