The Royal Challengers Bangalore (RCB) players wear green jersey for one match every year in the Indian Premier League (IPL) as a part of their go green campaign. RCB skipper Virat Kohli also hands over the opposition captain a plant as a gesture. The team also promotes the use of bicycles over other modes of transport and requests the fans to ride their way to the stadium.
In the 11th edition of the IPL, RCB players will don the green jersey during the match against the returning franchise Rajasthan Royals. The match will be played at the M Chinnaswamy Stadium on April 15.
For this particular match, the players have their Twitter handles on the back of the jersey and not their names. This was revealed during RCB’s tie-up announcement with Nuvoco Vistas Corp Ltd who is now the principal partner of the team and will occupy the solus position in the back of the jersey with their brand Duraguard Cement.
“We also support the green initiative and this year the match will be on April 15,” Madhumita Basu, chief of sales marketing and innovation told reporters while unveiling RCB’s new jersey.
“We salute RCB’s sustainability approach of playing one game each season with a green jersey made of recycled plastic. Incidentally, Duraguard Cement is also available in Green bags.”
“We are proud and delighted to be associated as principal partner with a dynamic and unique team like RCB. Their style of play is quite innovative and the squad is dynamic and charismatic with players like AB de Villiers, Yuzvendra Chahal, Umesh Yadav; not to mention skipper Virat Kohli,” she added.
RCB will begin their IPL 2018 campaign against Kolkata Knight Riders on April 8.
