The 11th edition the Indian Premier League (IPL) is all set to begin from April 7 and now get ready to see the Eros Now logo on the jerseys of Royal Challengers Bangalore club led by Virat Kohli.
Eros International’s on-demand Bollywood and regional language entertainment network Eros Now will be the title sponsor of the team. Other principal sponsors are computer and printer brand Hewlett-Packard. Eros Now and RCB have agreed on three-year association. The company has replaced popular mobile brand Gionee as the title sponsor of the team.
“The innovation with Royal Challengers Bangalore is a perfect mélange of sports and entertainment and enables our endeavour to connect with our youth and offer a consumer experience bringing stars from the cricketing and Bollywood world together. By integrating with RCB and T20, Eros Now is investing in other entertainment vehicles to share our vision and passion of presenting the best in entertainment. RCB have garnered tremendous support and confidence in their partners and fans and we wish the team good luck this season,” Eros Digital CEO Rishika Lulla Singh said.
After this deal with Eros Now, the brand list of RCB for IPL 2018 has moved up to 11.
The RCB team will have Eros Now logo on the front of their jerseys and HP logo on the right chest.
With “Bollywood meets Cricket- The Superstars Club” theme driving the association, Eros Now will shortly launch varied campaigns to promote this association across all social media platforms to engage with their consumers and RCB fans.
RCB will play its first match against Kolkata Knight Riders at the Eden Gardens on April 8.