Royal Challenge Sports Drink launched a campaign #ChallengeAccepted with an aim to break gender-based stereotypes in cricket.
The idea behind the campaign is to challenge the belief that women’s cricket isn’t on the same platform as men’s cricket due to the perception that women aren’t strong, fast or fit enough.
The brand is set to organize the first-ever mixed-gender T20 match involving the Royal Challengers Bangalore team and international women cricketers.
Slated to be held after the ICC Cricket World Cup in England and Wales, the match already has four confirmed participants — India men’s captain Virat Kohli, women’s ODI skipper Mithali Raj, women’s T20I captain Harmanpreet Kaur and batswoman Veda Krishnamurthy.
“Be it men or women, cricket is one game, and I want to urge fans to break the boundaries that exist in their mind that divides the sport by gender. Equality in sports is ultimately a reflection of equality in life, and if we want a better tomorrow, then we need to say #ChallengeAccepted and start breaking down all stereotypes,” Kohli stated in a press release.
“People say that women’s and men’s cricket is not equal because we are not able to face the same challenges on-field. To all those fans, I want to say that neither does the idea of facing a ball at 150 kmph daunt me nor do I worry about the size of the stadium while hitting a boundary,” Harmanpreet said.