Here is how much brands paid per match to be Indian cricket’s Title sponsor over the years

BCCI recently announced that e-commerce giant Paytm to continue to be Indian cricket’s Title sponsor for another four years (2019-23). In the bidding war, Paytm won the rights for both Indian international and domestic cricket.

The new deal is worth INR 326.80 crores, up 60.7% from 2015 (INR 203.28 crores). Paytm outbid fantasy gaming company Dream 11 placing a winning bid of INR INR 3.80 crores per match. The bid was 52% more than the base price set by BCCI of INR 2.50 crores per game.


Paytm won the sponsorship for the first time in 2015, beating Micromax.

Here is the complete list:

  • 2010-13 – Airtel: INR 3.33 crores per match
  • 2013-14 – Star India: INR 2 crores per match
  • 2014-15 – Micromax: INR 2.02 crores per match
  • 2015-19 – Paytm: INR 2.42 crores per match
  • 2019-23 – Paytm: INR 3.80 crores per match

After the announcement, Paytm’s founder Vijay Shekhar thanked BCCI in a tweet, “Proud to partner champion of champions — Indian cricket. Thank you @BCCI , you and us @Paytm make a great team !

LOVED it? LIKE it!




This article was first published on CricketTimes.com.
For latest cricket news and updates, visit https://crickettimes.com or follow us on Google News.

Share it with a Cricket fan!

Anshu was born in a family of cricketers. She grew up playing and watching cricket. She loves writing about the Indian Premier League and Women Cricket. You can write to her at anshuoct1@gmail.com.