BCCI recently announced that e-commerce giant Paytm to continue to be Indian cricket’s Title sponsor for another four years (2019-23). In the bidding war, Paytm won the rights for both Indian international and domestic cricket.
The new deal is worth INR 326.80 crores, up 60.7% from 2015 (INR 203.28 crores). Paytm outbid fantasy gaming company Dream 11 placing a winning bid of INR INR 3.80 crores per match. The bid was 52% more than the base price set by BCCI of INR 2.50 crores per game.
Paytm won the sponsorship for the first time in 2015, beating Micromax.
NEWS: @Paytm awarded title sponsorship rights for BCCI International and Domestic seasons 2019-23.
— BCCI (@BCCI) August 21, 2019
Here is the complete list:
- 2010-13 – Airtel: INR 3.33 crores per match
- 2013-14 – Star India: INR 2 crores per match
- 2014-15 – Micromax: INR 2.02 crores per match
- 2015-19 – Paytm: INR 2.42 crores per match
- 2019-23 – Paytm: INR 3.80 crores per match
After the announcement, Paytm’s founder Vijay Shekhar thanked BCCI in a tweet, “Proud to partner champion of champions — Indian cricket. Thank you @BCCI , you and us @Paytm make a great team !”
— Vijay Shekhar Sharma (@vijayshekhar) August 21, 2019