Star and Disney India Chairman treats next IPL as a creative challenge

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Star and Disney India Chairman treats next IPL as a creative challenge
Uday Shankar. (Image Source: Twitter)

The Chairman of Star and Disney India, Uday Shankar, has remained optimistic about the conduct of next IPL edition while treating it as a creative challenge.

With the possibility of cricket being played in front of empty stadiums, Star chief is looking at splicing clips of enthusiastic fans, enjoying the match in their living rooms, keeping it real.

The idea is unlike the leagues around the world, where they are using CGI fans and cardboard cut-outs in the stands, replacing public in the stands, to boost the morale of their players.

Reportedly, all Shankar needs is a smartphone. “Why will I need camera? Everyone has a phone and camera. I just need to source them. We’ll have to start thinking differently, it’s a creative challenge,” Uday told Indian Express.

Also, the Star and Disney India lynchpin are using the next IPL as an opportunity to provide an enhanced atmosphere through graphics, audio and sounds for the masses.

The 2020 edition of IPL will also allow ardent cricket fans to be featured on television, while on their couch.

“Whenever you’re watching a tense moment at home, do you not have a very intense expression on your face? So, all we need to do is capture it. So, you can be at home, but you can also be on television,” said Shankar.

Further, Shankar added that this might not have been possible a couple of decades back without internet and digital media, extensively used by commoners.

In the end, Shankar backed his vision by citing out the example of Hotstar, where he was initially discouraged about the idea. But now Hotstar is one of the leading video streaming applications, tending to millions of viewers around the globe.

“There were a million people who told me: ‘What are you doing? The experience of live sports on a small mobile phone, this doesn’t work. This tiny three-inch mobile phone, you will never be able to feel it, cricket is played with a small ball.’ I got all kinds of theories. And the rest, as they say, is history. More than 100 million people come to watch one game on Hotstar now,” concluded Shankar.

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CATEGORY: India, IPL, News

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Shubro is an ardent fan of sports, be it cricket, soccer, or tennis, he has an eye for all. Meticulous cricket writer by the day and an avid FIFA mobile player by the night, his life revolves around sports. The goal is to trott around the globe and to spread happiness through his goofy sense of humour. Write to him at