Disney Star has bagged the rights to broadcast all men’s and women’s international cricket played in Australia into India and other territories across Asia, announced by Cricket Australia (CA) on Sunday.
“We are delighted to announce a new association with Disney Star to broadcast Australian cricket throughout India and other territories across Asia,” tweeted Cricket Australia.
We are delighted to announce a new association with Disney Star to broadcast Australian cricket throughout India and other territories across Asia! pic.twitter.com/LcdklSrU3T
— Cricket Australia (@CricketAus) July 24, 2022
The seven-year deal, which begins in 2023-24, will see Disney Star televise all international matches as well as the Men’s and Women’s Big Bash League fixtures.
Disney Star, which is owned by The Walt Disney Company, will take over from Sony Pictures Network India (SPNI), who are the current rights holders of Australian cricket.
“We are delighted to announce this new association with Disney Star from season 2023/24 onwards. Disney Star is synonymous with the game in India, and we look forward to working with them to showcase the outstanding cricket played in Australia every summer,” said CA CEO Nick Hockley in a statement.
“The magnitude of this association is a testament to the enduring rivalry and respect that exists between Australian and Indian teams, the excitement and popularity of WBBL and BBL, and the high regard of Australian cricket in India and global markets more broadly. There was significant interest in our rights, and we are very grateful to our current rights-holder Sony for their partnership which will continue throughout this season,” he added.