Ahead of the ICC World Test Championship final between India and Australia, starting from June 7 at The Oval in London, the Board of Control for Cricket in India took to their social media accounts to unveil the Indian cricket team’s new kit.
The new Test, ODI and T20I jerseys of both men and women cricketers are sponsored by Adidas.
The promotional video featured the likes of Virat Kohli, Rohit Sharma, Harmanpreet Kaur and Hardik Pandya. It also has a fiery background song with cameos from the likes of Smriti Mandhana, Renuka Singh, Shubman Gill and Jasprit Bumrah.
“The jersey that makes you feel just one thing, Impossible Is Nothing!,” the BCCI captioned its post.
The jersey that makes you feel just one thing, Impossible Is Nothing!#OwnYourStripes #adidasXBCCI #adidasTeamIndiaJersey #ImpossibleIsNothing pic.twitter.com/vhahx4q1bV
— BCCI (@BCCI) June 3, 2023
Adidas and BCCI signed a contract in May that gave the sporting giant exclusive rights for manufacturing kits across all formats of the game. Adidas will be the sole supplier for all the kits, whether it is for the match, training or the travelling.
“This is our moment to present Cricket to the world with high-quality performance products for our athletes. We look forward to creating moments with our consumers through the most celebrated sport in India. Adidas truly believes in the potential of cricket in India and through this partnership with BCCI we will accelerate growth,” Neelendra Singh, GM of Adidas India said in his official statement.
