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Since its inception in 2008, the Indian Premier League (IPL) has not only been a cricketing extravaganza but also a platform that attracts brands looking to showcase their products and services to millions of viewers worldwide. The IPL’s allure extends far beyond the cricketing fraternity, drawing in audiences from diverse demographics and geographies. Its glitzy opening ceremonies, celebrity endorsements, and pulsating matches have transformed cricket into a spectacle that transcends the boundaries of the sport.
Moreover, the league’s global appeal has attracted top-notch sponsors, leading to lucrative deals that have further bolstered its stature as a premier sporting event. One of the most coveted spots in the IPL is the title sponsorship, where brands compete to associate themselves with one of the most-watched cricket leagues globally. On that note, let’s take a look at the journey of IPL title sponsors and their year-wise fees from 2008 to 2024.
All title sponsors of IPL and their fee
1. DLF (2008-2012) – INR 40 crore
A prominent real estate company based in Gurugram, DLF kicked off the IPL journey as its first title sponsor. Securing a four-year deal for INR 40 crores, DLF set the benchmark for future title sponsorships in the league. Founded by Chaudhary Raghvendra Singh in 1946, DLF’s association with the IPL added grandeur to the tournament’s inaugural years.
2. Pepsi (2013-2015) – INR 79.2 crore
In 2013, Pepsi, a global giant in the soft drink industry, took over the reins as the title sponsor, signing a lucrative five-year deal worth INR 396 crores. However, the partnership was cut short due to a corruption scandal that shook the tournament in 2015, leading Pepsi to withdraw its name prematurely.
3. VIVO (2016-2017) – INR 100 crore
Following Pepsi’s exit, Chinese mobile manufacturer VIVO stepped in as the title sponsor for the 2016 season, paying INR 100 crores per year. The association was extended for another year, showcasing VIVO’s commitment to the IPL and its growing popularity.
4. VIVO (2018-2019) – INR 439.8 crore
VIVO’s commitment to the IPL grew stronger as they renewed their contract for the 2018 and 2019 seasons, shelling out a staggering INR 440 crores per year. However, the partnership hit a roadblock amidst escalating tensions between India and China, leading VIVO to withdraw from the 2020 season.
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5. Dream11 (2020) – INR 222 crore
Amidst challenges posed by VIVO’s withdrawal, fantasy sports platform Dream11 stepped in as the title sponsor for the 2020 season, sealing a deal worth INR 222 crores. Despite being half the amount of VIVO’s deal, Dream11’s association brought stability to the tournament during uncertain times.
6. VIVO (2021) – INR 440 crore
Making a comeback in 2021, VIVO reaffirmed its commitment to the IPL, paying a hefty sum of INR 440 crores for the title sponsorship rights. The move signalled VIVO’s confidence in the league’s potential as a premier sporting event.
7. TATA Group (2022-2023) – INR 670 crore
In 2022, the TATA Group, India’s largest commercial conglomerate, entered the scene as the IPL’s title sponsor, securing a two-year deal worth INR 670 crores. The partnership highlighted TATA’s diverse business interests and its alignment with India’s most-watched cricketing extravaganza.
8. TATA Group (2024) – INR 2500 crore
In a groundbreaking move, the TATA Group once again secured the title sponsorship rights for the IPL, this time for a five-year period from 2024 to 2028, in a record-breaking deal worth INR 2500 crores. This marked the highest-ever sponsorship amount in the history of the league, underscoring the IPL’s stature as a premier sporting event and the TATA Group’s commitment to its growth and success.
