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In a major development ahead of the Pakistan Super League (PSL) 2025, Peshawar Zalmi have reappointed actress Mahira Khan as their brand ambassador. The announcement was made by franchise owner Javed Afridi, sparking excitement among both cricket enthusiasts and fans of the entertainment industry.
A longstanding partnership rekindled
Mahira Khan, one of Pakistan’s most celebrated film stars, has been associated with Peshawar Zalmi since 2018. Her enduring partnership with the franchise has become a core part of Zalmi’s identity, as she brings both star appeal and unwavering support to the team. Over the years, Khan has been a regular feature in Zalmi’s promotional campaigns, from appearing in team anthems to cheering on players from the stands.
Star-studded squad ready for PSL 10
This renewed collaboration comes as Peshawar Zalmi prepares for what promises to be a highly competitive 10th edition of the PSL. Under the captaincy of Pakistan’s top-order sensation Babar Azam, the team is set to enter PSL 2025 with a powerful squad. Key players include explosive batters Tom Kohler-Cadmore, Saim Ayub, Mohammad Haris and West Indies pacer Alzarri Joseph—forming a well-balanced lineup capable of challenging any opposition.
A strategic celebrity move
The choice to reintroduce Mahira Khan as brand ambassador is being hailed as a strategic move by the franchise. Her broad appeal extends beyond cricket, thanks to iconic roles in films like ‘Raees’ and ‘The Legend of Maula Jatt.’ With her massive fan base across South Asia and the Pakistani diaspora, Mahira is expected to further boost the team’s visibility and engagement levels, both online and offline.
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All eyes on Peshawar Zalmi vs Quetta Gladiators fixture
Peshawar Zalmi will begin its PSL 2025 journey on April 12 with a highly anticipated clash against Quetta Gladiators. With Mahira Khan on board, the franchise is set to ramp up fan engagement through match-day appearances, promotional events and vibrant social media content. Her previous involvement has consistently contributed to Zalmi’s reputation as one of the most dynamic and media-savvy teams in the league.
