Table of Contents
In May 2025, as the Indian Premier League (IPL) reached its peak excitement, international brand 1win hit the highways of India with a unique mission—to take the electrifying energy of the IPL directly to the people, no matter how remote their hometown might be. The “1win IPL 2025 Roadshow” became more than a promotional campaign; it was a nationwide celebration of cricket, culture, and community.
A Journey Powered by Passion
Beginning in Mumbai and culminating in New Delhi, the 1win caravan brought together a fleet of vibrant blue trucks, lively fan zones, and a dynamic lineup of local influencers. With each stop, towns and villages transformed into cricket carnivals, offering fans a chance to experience the IPL like never before. Indian television star Surbhi Jyoti and digital sensation Vishal Pandey led the way, engaging with thousands of fans across the country.
“Cricket is something we all connect over, and this roadshow by 1win made that connection feel even more special. I loved seeing how excited people were when the trucks arrived—it was pure magic,” shared Vishal Pandey, reflecting on the overwhelming enthusiasm at each destination.
Bringing the Stadium to the Streets
The roadshow wasn’t just about cheering from the sidelines—it was about full immersion. Each stop featured live IPL screenings, cricket-themed games, giveaways, and unannounced celebrity appearances. As the sun set, 1win’s trucks transformed into open-air cinemas, broadcasting matches on giant screens under the stars. For many, especially in rural areas without regular access to television or mobile data, this was their first live IPL experience.
“It felt like we were on a real adventure—traveling from city to city, meeting so many amazing people, and watching cricket under the stars. I’ll never forget the smiles we saw in those villages,” said Surbhi Jyoti.
Cricket as a Catalyst for Community
Beyond the spectacle, the 1win IPL 2025 Roadshow carried a deeper message: that cricket is not just a game—it’s a bond that unites millions. Whether in bustling cities or quiet villages, the campaign created moments of pure joy and human connection, reinforcing the role of sport in bringing communities closer together.
A Campaign with a Conscience
The roadshow was part of 1win Charity’s broader mission to uplift underserved communities through meaningful initiatives. As the philanthropic arm of international holding 1win, the charity arm operates under the motto “We Care. We Share,” focusing on sustainable community development, healthcare access, and humanitarian aid.
To relive the magic and see how 1win turned a cricket screening into a cross-country celebration, fans can watch the full roadshow highlights on the 1win Charity YouTube channel.
