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In a surprising turn of events, the Board of Control for Cricket in India (BCCI) found itself at the centre of a social media storm after losing their golden tick verification on their official ‘X’ (Twitter) account just a few hours before the fifth T20I between West Indies and India. The incident unfolded following a unique appeal from India’s honourable Prime Minister Narendra Modi, leaving cricket fans perplexed.
It is worth mentioning that the BCCI’s unexpected loss of its golden tick verification came as a direct consequence of adhering to India’s Prime Minister’s humble request where he invited residents of the nation to change their display pictures with the Indian flag on their social media profiles under ‘Har Ghar Tiranga’ initiative.
In a bid to participate in the Indian government’s campaign ahead of India’s 77th Independence Day, the BCCI also altered their profile picture to the Indian flag, showcasing unity and support for the national cause.
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Here’s why BCCI lost its golden tick verification on X:
However, the organization’s patriotic gesture had an unexpected consequence and led to the removal of their verification as the X platform’s updated guidelines stipulated that each time a verified user changed their display picture, the associated verification tick would be temporarily removed. This policy aimed at maintaining verification standards and limiting fake accounts.
It’s important to note that removal of the golden tick verification is not permanent. A quick review of the BCCI’s ‘X’ account is expected to reinstate the verification tick within three to four days, thereby rectifying the unintended outcome.
As the BCCI navigates this unexpected social media episode, their commitment to the broader world of cricket remains steadfast. The organization shoulders the responsibility of hosting the upcoming ICC Cricket World Cup 2023 in India from October 5 and are leaving no stone unturned in arrangements to make it a successful and fruitful event.
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